October 1, 2014
OHCA Contacts: Jo Kilgore - (405) 522-7474, Jennie Melendez - (405) 522-7404
OKLAHOMA CITY – Easier access to
tobacco cessation products and automatic text messaging to pregnant women are
two new benefits aimed at improving the health of SoonerCare members.
Effective Sept. 1, SoonerCare removed
prior authorization requirements and copays from the seven FDA-approved tobacco
cessation products. The approved products are bupropion SR (Zyban/Wellbutrin), varenicline
(Chantix) and nicotine gum, inhalers, lozenges, nasal spray and patches. SoonerCare
also provides its members with the “5 A-s” tobacco cessation counseling through
In early October, about 30,000 pregnant
women and mothers with infants who are enrolled in SoonerCare will receive a
text message inviting them to opt-in (or sign up)
The mothers/caregivers will have to reply to the
text in order to opt-in to the service. The free mobile information service is
designed to promote maternal and child health through text messaging.
Text4baby participants receive three
free text messages a week, timed to their due date or their baby’s birth date,
through pregnancy and up until the baby’s first birthday. The messages address topics such as labor signs and
symptoms, prenatal care, urgent alerts, developmental milestones,
immunizations, nutrition, birth defect prevention, safe sleep, safety, and
The program is open to all
pregnant women or mothers with infants in Oklahoma who text BABY (or BEBE for
Spanish) to 511411.
the control of health care costs will result from having a healthier population.
Prevention is a cornerstone approach to achieving a healthier population and
the Oklahoma Health Care Authority is dedicated to supporting preventive health
whenever possible,” said Garth L. Splinter, M.D., state Medicaid Director.
Oklahoma’s Medicaid program, known as
SoonerCare, is administered by the Oklahoma Health Care Authority (OHCA).
SoonerCare works to improve the health outcomes of Oklahomans by ensuring that
medically necessary benefits and services are responsive to the health care
needs of our members. Qualifying Oklahomans include certain low-income
children, seniors, the disabled, those being treated for breast or cervical
cancer and those seeking family planning services. Insure Oklahoma assists
qualifying adults and small business employees in obtaining health care
coverage for themselves and their families. OHCA strives to educate and engage
our current 818,100 members
regarding personal responsibilities for their health services utilization,
behaviors, and outcomes in partnership with a state-wide network of 39,614 providers.
For more information, visit www.okhca.org.